Business Communication: Rhetorical Situations
  • Publication Date: March 31, 2021
  • ISBN: 9781554815005 / 1554815002
  • 350 pages; 7" x 9"

Note on pricing.

Ebook will also be available for purchase upon publication.

Exam Copy

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Business Communication: Rhetorical Situations

  • Publication Date: March 31, 2021
  • ISBN: 9781554815005 / 1554815002
  • 350 pages; 7" x 9"

Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students.

Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action.

Chapter 1: Audience, Purpose, and Genre in Business and Professional Communication 

Chapter 2: Argument in Professional Communication

Chapter 3: Style in Business and Professional Writing

Chapter 4: Professional Writing in an Electronic Environment 

Chapter 5: Writing in Teams 

Chapter 6: Communicating Across Cultures 

Chapter 7: Positive and Informative Messages: Writing Letters, Memos, and Emails 

Chapter 8: Negative Messages: Writing Letters, Memos, and Emails 

Chapter 9: Writing Persuasive Messages 

Chapter 10: Proposals 

Chapter 11: Informal and Interim Reports 

Chapter 12: Research Reports: Recommendation, Analytical, and Informational 

Chapter 13: Design and Visuals in Business and Professional Communication 

Heather Graves and Roger Graves are Professors Emeriti of English at the University of Alberta.

  • • Realistic, engaging business cases anchor each chapter’s teaching goals
  • • Emphasis throughout is on rhetorical situations and strategies
  • • Encourages group discussion and activities rather than a lecture model; especially appropriate for “flipped” classrooms
  • • Companion website for instructors provides lecture notes, PowerPoint slides, and podcasts