Digital Writing
A Guide to Writing for Social Media and the Web
  • Publication Date: January 15, 2022
  • ISBN: 9781554815678 / 1554815673
  • 150 pages; 5½" x 8½"

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Digital Writing

A Guide to Writing for Social Media and the Web

  • Publication Date: January 15, 2022
  • ISBN: 9781554815678 / 1554815673
  • 150 pages; 5½" x 8½"

This guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Chapter 1: Introduction to Digital Writing

  • 1.1 Introduction
  • 1.2 What is Digital Writing?
  • 1.3 Rhetorical Framework for Digital Writing
  • 1.4 Rhetoric, Audience, and Technology
  • 1.5 Rhetoric in Application
    • 1.5.1 Ethos
    • 1.5.2 Pathos
    • 1.5.3 Logos
  • 1.6 Procedural Rhetoric
  • 1.7 Careers in Digital Writing
  • 1.8 How to Use This Text
  • 1.9 Exercises

Chapter 2: Writing for Social Media

  • 2.1 The Digital Writing Process
  • 2.2 Rhetoric and Social Media
  • 2.3 Emulation
  • 2.4 Interactivity
  • 2.5 House of Language: The Language Game
  • 2.6 What is Social Media?
  • 2.7 Benefits of Social Media
  • 2.8 Social Media in Business
  • 2.9 Global Social Media Usage
  • 2.10 Major Platforms: Facebook, Instagram, Twitter
    • 2.10.1 Facebook
    • 2.10.2 Twitter
    • 2.10.3 Instagram
  • 2.11 Digital Medi and Marketing
  • 2.12 Marketing Departments
  • 2.13 Marketing vs. Advertising
  • 2.14 Conversions
  • 2.15 Case Studies & Applications
  • 2.16 Writing for Facebook
  • 2.17 Writing for Twitter
  • 2.18 Writing for Instagram
  • 2.19 Exercises

Chapter 3: Writing for the Web

  • 3.1 Introduction
  • 3.2 Global Internet Access and Usage
  • 3.3 User Behavior and Time Online: What Are People Doing on the Internet?
  • 3.4 Algorithms and the Black Box of Technology
  • 3.5 Ethics, Data, and Privacy
  • 3.6 Searchability/Findability
  • 3.7 Disinformation
  • 3.8 Writing Content for the Web
  • 3.9 Web Traffic
  • 3.10 Blogging
  • 3.11 Search Engine Optimization
  • 3.12 Content Writing
  • 3.13 Landing Pages
  • 3.14 Using Web Building Tools
  • 3.15 Exercises

Chapter 4: Digital-Visual Design

  • 4.1 Introduction
  • 4.2 Visual Rhetoric
  • 4.3 Graphic Design
  • 4.4 The Rise of Digital Video
  • 4.5 Digital-Visual Design
  • 4.6 Don’t Be Afraid of Adobe
  • 4.7 YouTube and Video Advertisements
  • 4.8 Aesthetics and Microgenres
  • 4.9 Emergent Technology and the Reality of the Virtual
  • 4.10 Exercises

Chapter 5: Digital Writing Jobs

  • 5.1 Introduction
  • 5.2 Articulating Skills and Digital Skills
  • 5.3 Acquiring and Claiming Skills
  • 5.4 Specializations and What Employers Look For
  • 5.5 Applying to Jobs
  • 5.6 Networking and LinkedIn
  • 5.7 The Digital Writer’s Resume
  • 5.8 The Digital Writer’s Cover Letter
  • 5.9 Conclusion5.10 Exercises

Appendix

  • Bibliography & Further Reading
  • Pexels Imagery Credits

Daniel Lawrence is Assistant Professor of Writing at the University of Wisconsin – Superior.

  • • Original rhetorical framework for writing for the web and social media
  • • Interdisciplinary approach drawn from classical and contemporary rhetoric, digital media theory, and the philosophy of technology
  • • Contemporary, “real world” business scenarios for analysis and discussion
  • • Special emphasis on helping students prepare for digital writing careers
  • • Writing prompts and exercises for social media, the web, and ethical situations