The World is a Text: Writing About Visual and Popular Culture
Updated Compact Edition
  • Publication Date: May 15, 2018
  • ISBN: 9781554813797 / 1554813794
  • 320 pages; 7" x 9"
Exam Copy

Availability: Worldwide

The World is a Text: Writing About Visual and Popular Culture

Updated Compact Edition

  • Publication Date: May 15, 2018
  • ISBN: 9781554813797 / 1554813794
  • 320 pages; 7" x 9"

Wherever we look today, popular culture greets us with “texts” that make implicit arguments; this book helps students to think and write critically about these texts. The World Is a Text teaches critical reading, writing, and argument in the context of pop-culture and visual examples, showing students how to “read” everyday objects and visual texts with basic semiotics. The book shows how texts of all kinds, from a painting to a university building to a pair of sneakers, make complex arguments through their use of signs and symbols, and shows students how to make these arguments in their own essays.

This new edition is rich with images, real-world examples, writing and discussion prompts, and examples of academic and student writing. The first part of the book is a rhetoric covering argumentation, research, the writing process, and adapting from high school to college writing, while the second part explores writing about specific cultural topics. Notes, instruction, and advice about research are woven into the text, with research instruction closely tied to the topic being discussed. New to the updated compact edition are chapters on fashion, sports, and nature and the environment.

Part I

  • Introduction
  • Chapter 1: Semiotics: The Study of Signs (and Texts)
  • Chapter 2: Texts, the World, You, and Your Essays
  • Chapter 3: Reading the World as a Text: Three Case Studies on Interpretation
  • Chapter 4: How Do I Write a Text for College?
  • Chapter 5: From Semiotics to Lenses: Finding an Approach for Your Essays
  • Chapter 6: How Do I Write about Popular and Visual Culture Texts? A Tour through the
  • Writing Process
  • Chapter 7: How Do I Formulate Arguments about Popular Culture Texts? A Rhetorical Guide
  • Chapter 8: Researching Popular Culture Texts?
  • Chapter 9: Knowing What a Good Paper Looks Like: An Annotated
  • Student Essay
  • Chapter 10: How Do I Cite This Car? Guidelines for Citing Popular Culture Texts
  • Chapter 11: How Am I a Text? On Writing Personal Essays

Part 2: Writing about Specific Types of Texts

  • Introduction: Reading and Writing about the World around You
  • Chapter 12: Reading and Writing about Race and Ethnicity
  • Chapter 13: Reading and Writing about Public and Private Space
  • Chapter 14: Reading and Writing about Nature and the Environment
  • Chapter 15: Reading and Writing about Gender
  • Chapter 16: Reading and Writing about Fashion
  • Chapter 17: Reading and Writing about Visual Culture
  • Chapter 18: Reading and Writing about Movies
  • Chapter 19: Reading and Writing about Television
  • Chapter 20: Reading and Writing about Sports
  • Chapter 21: Reading and Writing about the Media and Advertising
  • Chapter 22: Reading and Writing about Music
  • Chapter 23: Reading and Writing about Technology

Jonathan Silverman is Associate Professor of English and co-director of American Studies at the University of Massachusetts Lowell. Dean Rader is Professor of English at the University of San Francisco.

  • — Engages with semiotic theory in a clear and accessible way, making it relevant to students
  • — Lively, engaging writing style
  • — Color illustrations throughout
  • — Abundant real-world examples